Sometimes, you have to leave a mark so that you will be remembered. Just like when you are selling cars, you have to let the world know what you can offer, why you have the best quality and why you think you are better than the rest. Mission of the company should be considered. Just like what I read in gm culture that they strive to design, build and sell the world’s best vehicles. The statement was very convincing and striking. They have a very clear definition on how they will attain their goal. So far, the company is doing well and still going strong. People who purchased vehicles from them were more than satisfied. It is really important to set a goal so that the employees, together with the manufacturer, will work together and aim for the best. Moreover, it’s important to establish good relationship with the consumers because they are one of the biggest reasons of the company’s success.